Avenues targets hospitality sector through ResAvenue = - News Analysis

From: Subject: Avenues targets hospitality sector through ResAvenue - News Analysis - Express Computer India Date: Sat, 7 Feb 2004 10:21:20 +0530 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_0000_01C3ED64.21627900"; type="text/html" X-MimeOLE: Produced By Microsoft MimeOLE V5.50.4925.2800 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C3ED64.21627900 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.expresscomputeronline.com/20040209/newsanalysis01.shtml Avenues targets hospitality sector through ResAvenue = - News Analysis - Express Computer India

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Avenues targets hospitality sector = through=20 ResAvenue

Even as occupancy rates in hotels reach = new=20 highs, hospitality chains in India are still giving away a = large=20 chunk of their margins to middlemen and tour operators. Can = the=20 Internet, which has revolutionised other sectors, help cut = away=20 middlemen and transform this sector too? Avenues India, a = player=20 known for pioneering e-commerce in India through its = affordable=20 payment gateway is now betting big on its product for the=20 hospitality industry—ResAvenue, which the company = believes will=20 boost profits in the hospitality industry. Srikanth R P has = the=20 details

By going online, hotels can cut = through=20 the distribution channel, save on costs and more = importantly=20 gain direct access to the end-customer, says Vishwas=20 Patel

Like many other sectors in 2003, tourism = too saw=20 encouraging growth. The arrival of international tourists = into India=20 saw an increase of 20.8 percent over 2002. Additionally, = most=20 international travel magazines positioned India as one of = the top=20 five destinations to visit in the world. But despite this=20 encouraging growth and attention, India still lags behind in = the=20 global tourism stakes and has currently less than 1 percent = of the=20 global tourism market.

While the Internet is a popular medium = to attract=20 the global traveller, Indian hospitality chains suffer when = it comes=20 to closing a deal because of the lack of necessary = infrastructure to=20 complete an e-commerce transaction. While many Indian = hospitality=20 chains do have websites, online interaction is restricted = only to=20 the initial contact through the website. In the absence of a = proper=20 e-commerce solution, the rest of the transaction is still = done=20 through the offline model (telephone, fax or e-mail). While = there is=20 a tremendous need, not many hotels apart from the Taj Group = have a=20 mechanism to complete an entire transaction online. But the=20 potential certainly exists and is significant.

Globally, over 20 percent of hotel = inventories=20 were bought on the Net last year, of which 70 percent = consisted of=20 direct-to-customer sales. But while Indian hotels would like = to use=20 the Internet to enable more direct-to-customer sales, they = are=20 hampered by the cost of investing in a reservation solution. =

Avenues India, a player known for = revolutionising=20 the e-commerce scenario in India, is now looking at = repeating its=20 success in the hospitality industry through a specialised = hotel=20 reservation engine christened ‘ResAvenue’.

Says Vishwas Patel, CEO, Avenues India, = “While=20 tourism is one of the biggest emerging sectors in India, = hotels have=20 to still pay close to 30 percent to tour operators and = agents. In=20 these times of intense competition, it would be more = appropriate if=20 hotels could pass on savings to the end-customer. Our = product,=20 ResAvenue, can help a hotel become more efficient by doing=20 everything online. For example, room selection, dates, = requests for=20 airport pick-ups and most importantly, payment of deposits = can all=20 be done online.”

Besides saving costs, hotels can also = gain direct=20 access to the end-customer. For hotels who do not want to do = away=20 with their traditional system and want a combination of both = systems, the product has an option of an agent log-on.=20 Pre-negotiated contract rates with hotels can be fed into = the system=20 and agents can book reservations for their customers online. = The=20 system also has an option of a corporate log-on, which = organisations=20 can use for bulk bookings.

While pricing has been a key reason why = companies=20 in the hospitality sector stay away from investing in a = reservation=20 solution, a hotel can avail of ResAvenue from a range = starting at Rs=20 10,000. Besides, a hotel does not need to invest in = infrastructure=20 as the operation is hosted out of Avenue’s servers. = All a hotel=20 needs is a PC with an Internet connection. While individual = hotel=20 websites may not be as popular as travel sites, the company = believes=20 that this approach will help a hotel target the end-customer = directly and pass on savings to customers. As most hotels = are=20 interested in attracting the global traveller, ResAvenue has = the=20 option of supporting multiple languages and currencies. Also = built=20 into the system is a powerful customer relationship = management (CRM)=20 module that displays several statistics useful for = marketing.

More importantly, the product will give = small=20 hotels a big chance to compete aggressively with large = hospitality=20 chains.

Conclusion

With pricing that is extremely = affordable for=20 small as well as large hotels, ResAvenue has the capability = to gain=20 big market share in an industry that does not have a = cost-effective=20 solution to cater to its needs. With a product that is = priced at=20 one-tenth of what is charged by other vendors and with = additional=20 features, ResAvenue does seem to have an enormous advantage = over=20 other competitors. Besides pricing and features, one big = advantage=20 the company enjoys is its indigenously developed payment = gateway=20 that is India’s largest payment gateway today. With = the hospitality=20 sector clearly on the upward curve, the product launch could = not=20 have come at a better time as more and more hotels are = looking at=20 targeting the global traveller.

srikanth@expresscomput= eronline.com

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=A9 Copyright 2003: Indian Express Group (Mumbai, = India). All=20 rights reserved throughout the world. This entire site is compiled = in
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