'Offering Best Internet Rates On Hotel Website Is = Becoming The Norm' - Inside Technology

From: Subject: 'Offering Best Internet Rates On Hotel Website Is Becoming The Norm' - Inside Technology - Express Hotelier & Caterer Date: Mon, 27 Mar 2006 11:21:20 +0530 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_0000_01C65190.92AD28C0"; type="text/html" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2800.1441 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C65190.92AD28C0 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.expresshotelierandcaterer.com/20050321/insidetechnology01.shtml 'Offering Best Internet Rates On Hotel Website Is = Becoming The Norm' - Inside Technology - Express Hotelier & = Caterer

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'Offering Best Internet Rates On = Hotel=20 Website Is Becoming The Norm'

Vishwas Patel, CEO and = Anupama=20 Salvi, COO Avenues India Pvt Ltd speak to = Lakshmi=20 Subramanian about ResAvenue, a complete online = hotel=20 reservation system with a built in payment gateway

EH&C: What is the need for = an online=20 booking engine?

VISHWAS PATEL: Travel = related=20 eCommerce accounts for over 52 per cent of all = Internet=20 eCommerce volumes worldwide. Increasingly, hotels = worldwide=20 are relying on direct-to-customer sales to increase = their=20 profitability and bring in new customers. Last year, = 20 per=20 cent of hotel inventories worth US$14 billion were = bought=20 online of which 70 per cent were direct-to-customer = sales. The=20 practice of putting up a best Internet rate for the = hotel room=20 inventory on the hotel website is becoming the norm. = In=20 addition, rising foreign tourist inflow and growing = corporate=20 culture call for a complete online solution catering = to all=20 the needs of hotel properties. It is important that = the Indian=20 hospitality industry goes online in a major way.

What are the main features of = your online=20 hotel reservation system?

ANUPAMA SALVI: Our booking = engine is=20 designed to enable hotels to increase direct sales = from their=20 own websites. It is a fully hosted, plug-and-play = software=20 solution that integrates directly into the hotel = website. It=20 is a multi-lingual reservation engine, which allows = hotel to=20 accept reservation in 15 international languages. = Hotels pay=20 almost 30-40 per cent commissions to their agents. = With the=20 online reservation system hotels can do away with the=20 traditional distribution channel and save the = additional=20 costs. It will also give them direct access to the = customer,=20 which enables customer loyalty. It has an in-built=20 multi-currency (US$, GBP, EURO, SIN$ and INR) credit = card=20 service to accept real-time online payments from = guests,=20 without the need for a hotel to have an Internet = merchant=20 account. It offers both credit and debit card payment = options.=20 It saves reservations staff's time and speeds up the=20 reservation process. Hotels can manipulate rates on = their=20 websites to match their occupancy levels. Wholesale = travel=20 agents and corporate clients can enjoy instant online=20 reservation facility through the hotel websites, at = their=20 password-protected pre-negotiated contract rates. Also = the=20 hotel inventory can be pumped into all the major GDS = like=20 Sabre, Galileo, Amadeus etc as well as major Internet = portal=20 like Hotels.com, Expedia, Travelocity etc. This = ensures that=20 the hotel inventory is pumped into all possible global = distribution channels.

How does the online hotel = reservation=20 system work?

VISHWAS PATEL: The system = integrates=20 directly into the hotel website, like for instance,=20 theleela.com. To book rooms, customers can visit = individual=20 hotel websites, view the rooms, and click on the = reservation=20 link. This will take them to the ResAvenue hotel = reservation=20 system. The rooms available are displayed once the = dates=20 chosen are entered. Customers are then required to = enter their=20 credit card details to pay the amount online. They = receive a=20 voucher via e-mail instantly, confirming their = reservation.=20 ResAvenue also sends an instant booking alert to the = hotel by=20 fax, e-mail and also SMS. The entire operation is = hosted and=20 maintained by ResAvenue.

Who is your primary target = group?

VISHWAS PATEL: ResAvenue = works=20 equally well for a small 10 room hotel as also for a=20 multi-location international chain. We currently have = a wide=20 spectrum of properties in India, SriLanka, Malaysia = and=20 Singapore.

Why would hotels adopt = ResAvenue when=20 most of them have their own websites?

ANUPAMA SALVI: Although = many hotels=20 have their own websites, customers can't complete a = booking=20 transaction, as the websites don't have a real-time = booking=20 engine coupled with an online payment gateway. = ResAvenue=20 offers hotels the full solution. It has a separate = agent login=20 wherein the agent is given a user name and password.=20 Pre-negotiated contract rates with hotels are fed into = the=20 system and the agent's customers can be booked through = that=20 route. There is also a corporate login at special=20 pre-negotiated rates that are not available for = ordinary=20 customers.

You slashed the ResAvenue rates = during=20 HospitalityWorld 2005? What is the investment required = for the=20 system as per the new package?

VISHWAS PATEL: Unlike = hoteliers in=20 the US and Europe, hoteliers in the Indian = sub-continent are=20 just discovering the benefits of online reservation = systems.=20 We decided to slash the rates so that the entry = barriers are=20 considerably reduced and the online reservation = systems are=20 adopted at an accelerated rate in India. At present = there are=20 no other players in India in this segment, which is an = added=20 advantage.

An event such as HospitalityWorld = 2005 was=20 the perfect platform to launch the new package, as it = was a=20 very large-scale event and helped enhancing awareness = about=20 ResAvenue. For most standard or first class hotels the = cost of=20 implementing ResAvenue on their website will involve a = one-time payment of Rs 7,500 in the first year and Rs = 1,200=20 per year from the second year onwards. There is no = monthly=20 fees or other hidden costs, except for a fixed = percentage=20 transaction fee per sale, which covers all fees = charged by the=20 credit or debit card processor for every sale. Since = the=20 operation is hosted out of our servers, there are no = recurring=20 high-end hardware costs, software licenses and = expensive=20 technical manpower costs to be borne by the = hoteliers.

Which are the major hotel = properties=20 that have adopted this system?

ANUPAMA SALVI: Our major = clients in=20 India include the Leela Group, all brands of the = Choice Group,=20 Kumarakom Lake Resort, The Mirador, to name a few. =

What has been the response at=20 HospitalityWorld 2005?

ANUPAMA SALVI: The response = at=20 HospitalityWorld 2005 has been tremendous. About 35 = Indian and=20 International hoteliers across all categories signed = up for=20 ResAvenue. Executive Enclave, The Talera Group, Pride = Hotel,=20 Hotel Golden Star, Quilon Hotels & Resorts (South = India),=20 Hotel Sibayak Beras Tagi (Indonesia) are some of our = new=20 clients.

What is the volume of business = generated=20 by ResAvenue?

VISHWAS PATEL: The parent = company=20 Avenues India Pvt Ltd is south Asia's largest = eCommerce=20 company with a worldwide customer base. ResAvenue was = launched=20 in May 2004. Over 100 Indian properties are currently = using=20 this system to sell their room inventory online. It is = one of=20 the fastest growing hospitality solutions available = today.=20 Properties in SriLanka, Malaysia and Singapore too = have=20 adopted this system. It is soon to be launched in the = US and=20 Europe.

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