Make the most of the world’s greatest direct-to-customer
medium.
The Internet, the greatest direct-to-customer medium has thrown up
incredible new possibilities for the hospitality industry. Over 40%
of hotel inventories were bought on the net last year, of which 70%
was in direct-to-customer sales. This generated revenue of over US
$ 14 billion, promptly giving birth to a whole new distribution channel. What's more, the significant reduction in selling and communication
costs is driving the profitability numbers up. Today, in the highly
competitive hospitality industry, you just cannot afford to ignore
the demand for direct access to your room inventory. Not just from
your industry sales partners but from your direct customers as well.
With the power of the internet, you can now put your room inventory
on their desktops at a fraction of the cost of reaching them through
conventional means.
Just why is an Internet Reservation System so hot?
Reservations made over the Internet, cut your operating cost, attract
affluent customers and reduce your dependency on traditional channels
which are expensive. You can provide your customers with faster,
easier and guaranteed access to your inventory 24 X 7, enhance your
brand visibility, cut through the lethargy of intermediary channels
and build customer loyalty through direct interaction.
But I already have a reservations page on my website.
Sure, having a reservations page on the website is fine. But can
it guarantee a closed sale? Only when the customer is sure that
he is being offered a room at a displayed price with all the amenities
on the date or dates he has requested and has paid for it in real
time do we consider it as a reservation. Most online hotel reservation
systems cannot deliver this. ResAvenue®
comes with a comprehensive real time internet inventory manager
and booking engine pre-integrated into a multi-currency, free sub-merchant
account, multi-payment options, payment gateway, so you can close
the sale instantly. And the money is as good as in the bank. And since the customer pays a Non-refundable Reservation Guarantee Deposit of Total Room/Package Charge, he feels satisfied
because there is a sense of closure to the transaction and he logs
out knowing that he does not have to scout for any more hotel sites
and has had a first hand experience of your high standards of service
right at his desktop. The goodwill you reap from this direct access
is immeasurable. So, just what is holding you back?
Does the facility cost a lot of money?
You’ve probably heard that adding an eCommerce component to
your business is an exercise that involves high entry costs, integration
of complicated software components, and maintenance of huge hardware
infrastructure, technical staff and complicated logistics. And the
return on investment appears at a place well beyond the horizon.
That’s all true, but only if you want to handle the entire
operation yourself. The smart thing to do is to let someone else
manage it for you. Try ResAvenue®. With ResAvenue®, you do not have to make major changes in your IT infrastructure;
the entire operation is hosted and maintained for you by us on a
24X7 basis at zero setup cost and helps you achieve
your online sales targets in no time at all. Your time to market
by integrating ResAvenue®
with your existing branded website takes place within 24 hours.
We manage the infrastructure with 100% efficiency and give you the
flexibility of pricing and managing your own online room sales inventory.
Is it very complicated to run?
Not so. We have made it all easy for you. We have created a world class internet based reservation system with an online multi-currency payment gateway built-in which has all major credit cards. The interface is so user-friendly that it empowers you to operate effectively, efficiently and economically from Day One of the implementation. Due to the highly intuitive nature of the system, your staff can run the system within a few hours without any formal training.
How does it work at the customer’s end?
The ResAvenue®
hotel reservation software enables hotels and other accommodation-providers
to accept instant real-time reservations. Guests visit your hotel
website pages, look at your room descriptions, images etc. When
they decide to book a room, they click on the reservation link (it
is advised to keep one on every page) shown as ‘Reserve Now’
or ‘Check Availability’. The reservation link takes guest
to the ResAvenue®
hotel reservation system (the URL address can be hidden so that
your own domain name is still displayed and the ResAvenue®
pages have the exact look of your website pages, so that the customer
doesn’t realize that they have moved on to the ResAvenue®
hotel reservation system. The reservation screens are user friendly
and the guests can easily view rates and room descriptions in nearly
10 major international languages. Your guests enter their chosen
dates and available rooms are displayed. They choose a room or rooms
and then enter their credit card details to pay the 6% Non-refundable Reservation Guarantee Deposit of Total Room/Package Charge, the remaining 94% of Room Charges, plus any service charges and local taxes can be charged on the customer's credit card provided by ResAvenue at the hotel counter at any time.
Your guests see a confirmation screen and receive an auto-generated
email from you confirming their reservation. You receive an auto-generated
email, fax, from ResAvenue®
summarizing the reservation. The process is that simple.
How much control do I have to manage
my inventory?
You have complete control to enter and modify room description,
rates and allocations – all accessible 24 hours a day from
any PC with an internet connection. It’s easy to increase your
room allocations or to close out dates which are fully booked. If
you have a smaller property, you can choose to manage all guest
reservations through the ResAvenue®
M.A.R.S. (Merchant Accounting and Reporting System) back office,
updating booking and payment status as and when you require. Just
like a mini-Front Office System.
You can feature password-protected wholesale contract rates, allowing
your Wholesale Clients / Agents / your other Sales offices to make
instant reservations from your website at the contract rates. You
can do the same for your Corporate Clients also.
You can also collect valuable information that could help market
your property better. Guest email addresses are stored in the database
and can easily be retrieved for mail-shots. You can view statistics
such as how many people have checked availability, how many have
booked, total room nights actually booked and the total revenue
generated.
All in all, the ResAvenue®
reservation system offers immense opportunities to improve your
business by making the most of your presence on the internet.
This looks fine for a big hotel
chain, but will ResAvenue®
work for my property?
The ResAvenue®
online hotel reservation software is perfect for any property selling
accommodation over the Internet. It works equally well for a small
guest house as it does for an international hotel chain. ResAvenue™
enables guests to check availability directly from your website
or from the hotel page or any other third party pages.
The challenge for any hotel today is how to increase the visibility
and reach of their property at as low a cost as possible. The multi-lingual,
multi-currency, multi-payment options nature of the ResAvenue®
reservation system empowers your global customers to complete the
transaction without language, denomination or geographic barriers.
The ResAvenue™
reservation system offers you a unique opportunity by enabling you
to compete with any hotel property with a distinct advantage.
What is my return on Investment?
What investment? Hotels can implement ResAvenue® with their hotel website at zero setup cost. There only is a 6% (excluding applicable taxes) of the Reservation Amount of every reservation generated through ResAvenue® . The 6% shall be charged at the time of booking and your cardholder / customer shall be informed that the charge is a “Non-refundable Reservation Guarantee Deposit of Total Room/Package Charge”.
|
