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ResAvenue Makes Waves at FHRAI - Chandigarh. Over 180 enquiries received and 7 properties sign on

November 13, 2006


Media contacts:
Ms. Davina Braganza          Ms. Shrdha Singh
+91-22-6742-5555                  +91-22-6742-5555   

At the recent 42nd FHRAI Annual Convention that was held here on the lawns of Hotel Mount View, Avenues announced that the response to ResAvenue, its customized online reservation system with an integrated payment gateway has been unprecedented. 7 prestigious hotel properties signed on for ResAvenue at the exhibition itself. Over 180 properties expressed their interest in signing on ResAvenue for their hotel websites.

ResAvenue’s multi-lingual booking engine integrates into the hoteliers’ branded web site with plug-and-play ease and enables them to confirm reservations online in real time. ResAvenue includes a real-time, multi-currency credit card / debit card payment-collection facility, which helps the hotelier close the sale on the hotel website itself. One of the most popular features of the ResAvenue solution (which is delighting the hoteliers right now) is the facility to manage inventory allocation and sales across multiple sales channels such as GDS, IDS, offsite sales offices, intermediaries and corporate partners from a single window.

Hoteliers in India are keen to explore new media of reaching out to customers directly. This helps them to improve efficiencies, reduce administrative costs and cut commissions that is paid to the intermediary channel. By now, most of the serious hoteliers in India have put up websites. However, very few have explored the opportunity of going ‘direct-to-customer in their websites. With a solution like ResAvenue now being available at a throwaway price, many hoteliers are expected to take the plunge and represent their brands on the internet.

Apurva Mody, Director Marketing who led the crack marketing team from the front at the Convention says, “With ResAvenue, hoteliers will have a fully integrated GDS / IDS solution which uses next generation seamless technology. It will enable them to update all descriptive data, rates and availability; all through their distribution network; using just one single window interface in real time from any office or hotel which has Internet access. What’s really attractive to the hoteliers using our ResAvenue system is that they will only have to pay a commission if they actually receive bookings."

About Avenues
Avenues is a profitable, debt-free company and currently services thousands of eMerchants worldwide through its solutions,,,, It is the largest integrated eCommerce solutions provider in South Asia. Avenues has shown revenue growth and profit growth consistently, year on year. Avenues is incorporated in India, and has offices in Singapore, Hong Kong, and USA. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 120 personnel, spanning across all disciplines. For more information, log onto:

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