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Avenues at Digital Summit 2006

January 17, 2006

The Digital Summit 2006 conducted by the Internet & Mobile Association of India (IAMAI) was held at Hotel Grand Maratha in Mumbai. This intense two day summit focused on promoting and boosting the domestic Internet Economy. To encourage this trend the IAMAI conducted numerous discussions and held presentations by experts on the challenges and strategies for Internet Investment Decisions, Effective Implementation pertaining to Internet Access, Content, Commerce, Communication and Maximizing Returns on the web. The summit also served as a breeding ground for new ideas and insights as Internet Users and Internet Service Providers got a rare opportunity to meet and network.

Present & Future

2004-05: 30 million Indians online
2007-08: estimated growth 100 million

2004-05: business transacted online 570 crores
2006-07: slated to cross 2300 crores

One of the highlights of the event was a presentation on “The State of the Indian Online Market” by Anupama Salvi, the Chief Operating Officer of Avenues Pvt. Ltd. She although an architect by trade has extensive hands-on experience with IT and related business processes. One of her key strengths is her understanding of what the client and consumer want and need. It is with this expertise, Avenues has kept one step ahead in its strategy to provide cutting edge solutions for eMerchants worldwide. During the presentation, she spoke of her past experience with the Indian Online Market and what can be expected in the future.

‘In a country like India, where there are a billion people – there are bound to be buyers as long as value is perceived and offered. For example: IRCTC - Until the railway tickets were offered online, very few people would have envisaged the tremendous response. Now, people all over the country log on to book their rail ticket on the internet.

So, the real question is not about buying power and who buys what where and how but where are the sellers.

There are over 40 lakh establishments (sellers) but only a few thousands online merchants. So, the puzzle to be solved is not only why the brick and mortar merchants are not online but also what will entice them to this new frontier. The need of the hour is to evangelize the power of the internet, the benefits it offers to merchants and what the government needs to do to help this industry to grow. It is only when these goals are achieved on a cross country basis will more and more merchants reach out to this medium to further their businesses. For further information:

The Internet & Mobile Association of India (IAMAI) was founded in January 2004 by some of the leading Indian portals -,,,,, and the online media agency - Mediaturf. It is a not-for-profit organization registered under the Societies Act, 1896.

The purpose of IAMAI of this premier trade association is to represent the online content and advertising, e-commerce and mobile content and advertising industry.

It also addresses the issues, concerns and challenges of the Internet economy and takes a leading role in its development

About Avenues
Avenues is a profitable, debt-free company and currently services thousands of eMerchants worldwide through its solutions,,,, It is the largest integrated eCommerce solutions provider in South Asia. Avenues has shown revenue growth and profit growth consistently, year on year. Avenues is incorporated in India, and has offices in Singapore, Hong Kong, and USA. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 120 personnel, spanning across all disciplines. For more information, log onto:

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