Promote your website with Google

December 22, 2008

Did you know that there are millions of sites out there that nobody ever sees or visits? They are great looking sites and there is nothing wrong with them, but still they are unable to attract the visitor’s attention…

This is because they fail to promote themselves in the right manner and take little or no efforts in making their presence felt.

As an hotelier it is important for you to promote your hotel website to the fullest. Developing a website involves a lot more than just providing information. People need to be more aware of your presence and take notice of your hotel website or else you can get easily lost in the crowd. You may have already created a website for your hotel, however, you should also learn the ways to drive traffic to your website or else you will not be able to promote your hotel. Just launching a website is not enough; promoting it to the fullest is also an important factor to drive qualified traffic to your website. Promotion is the key to any successful business and cannot be ignored. Without website promotion you will get NO traffic.

There are many ways to attract traffic to your website. One of the most important ways to promote your website is with Google.

Are you aware that when you are surfing the Internet looking for information you automatically log on to There is no explanation to it, it’s a sub-conscious move you make in order to find the information you are looking for. No one can deny the fact that Google is the world’s best search engine and an invincible contender to all other search engines. It earns its revenue from advertising related to its Internet search, e-mail, online mapping, social networking, and video sharing services.

With over 5 billion searches made on Google in a month itself you can imagine the kind of impact it has all over the world. It is undoubtedly the most used search engine today.

Google provides search engine optimization (SEO), which is the process of improving the volume and quality of traffic to a web site from search engines. The earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site. As millions of people use Google every day looking for travel and accommodation information, some of them might be potential clients looking for your particular offering. If you rank high on the search results for Google, you can boost your business to a great extent.

Here are some ways by which you can make sure Google knows about your site:

Sitemaps: Sitemaps allow a webmaster to inform search engines about urls on a website and include additional information about each url i.e., when it was last updated, how often it changes, and how important it is in relation to other urls in the site. In simple words, a sitemap is a list of the pages on your website. Creating and submitting sitemaps will help make sure Google knows about all the pages on your site.

Google News: Google News is an automated news aggregator provided by Google. It is a computer-generated news site that aggregates headlines from more than 4,500 English-language news sources worldwide and displays them according to each reader's personalised interests. When your hotel website includes news content, press releases, etc you can submit your site for inclusion in Google News. As soon as your site is included, you can submit your latest articles and let everyone know about it. It works just like your online PR agency.

Local results: With Google’s Local Business Center you can get listed for free on Google Maps, which makes it easy for people to locate you. When potential customers search Maps for local information, they'll find your business, your address and photos of your hotel.

Image results: Your hotel website will definitely include some images of your property. With the help of Google Images you can showcase pictures of your hotel on Google. If you enable the Google Image Labeler, Google will use this tool to associate the images included in your site with labels which in turn will help improve indexing and search quality of images.

Video results: Videos for hotel websites work wonders. It makes people stop and take notice. By creating a short 1 minute video you can capture the attention of visitors and drive traffic to your website. Google Video allows people to search and watch millions of videos indexed from all over the web. If your website has video content, you can host it on Google Video, Youtube, or a number of other video hosting providers. Searchers can view Google Video or Youtube videos directly from the search results page.

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