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| Dear Hotelier, | ||
| Greetings from ResAvenue! | ||
| You must be following closely the changing trends in the hospitality industry. We wish to highlight to you some of these noteworthy developments that greatly affect your business. Many major newspapers have recently reported the discontent expressed by hotels about very high commissions being charged and the indiscriminate steep discounting offered by the Online Travel Agents. In some cases, hoteliers have even refused to accept bookings by OTAs due to the unreasonably high discounts given to guests, greatly reducing the room values below the agreed rates. | ||
| Main Disadvantages of Bookings Received Through OTAs: | ||
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1. High OTA Commission 2. Loss of Control over Rates 3. Low Brand Visibility |
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| Why Direct Bookings are Important? | ||
| Going direct-to-customers is definitely less complicated and more rewarding for your business. If you sell from you own brand website, you will save huge costs on commissions payable to OTAs - the commission charged by online travel agencies is often 30 to 40% of the gross sales value. Hence, acceptance of bookings through your own website and booking engine, instead of through OTA channels, will translate into higher profitability and improvement in your revenue. More importantly, direct bookings provide hoteliers with the advantage of being in absolute control of the rates offered for their inventory. | ||
| Regain Your Direct Booking Advantage Using ResAvenue | ||
| At ResAvenue, we firmly believe that the direct channel is your best channel. Our powerful hotel-booking engine provides a seamless booking experience and is built to deliver more direct bookings. ResAvenue offers enhanced features to help you convert visitors to your website to guests at your property. Some of our key features and services designed to boost your direct bookings are: | ||
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| Drive bookings on your website by showcasing your best room rate offerings to your direct guests using our pre-integrated rate widget that shows the comparison with the rates on OTA websites. This quick and easy price comparison instills confidence in your guests and compels them to book directly with you. Engage with growing mobile first audiences using ResAvenue's beautiful mobile ready brand websites, designed to drive conversions of your web and mobile visitors into bookers. | ||
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| Offer enticing discounts and promotional stay offers on your booking engine to instantly add value and attract the attention of shoppers to generate increased direct sales. From simple discounts to long stays, early bird or last minute bookings discounts and value added stay enrichments; ResAvenue makes it all possible. Engage with you guests and offer enticing promotions via mailers, SMS and popular social media applications. | ||
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| Convert a rate negotiation into a qualified sale quickly using PayInvites - ResAvenue's invoice payment solution. Send the guest a payment link on their email ID with descriptions of services and a list of rooms blocked allowing them to easily complete the payment through the click-to-pay link. The simplest way to collect payments. | ||
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| Make payments quick and convenient for your guests with ResAvenue's Direct Pay link. All your guests need to do is click the payment link on your website, provide details, and pay using their preferred payment option. Accept payments for virtually any service you deliver! Alternatively, you can also share the Direct Pay link easily via email, SMS and social media - and get paid faster. | ||
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Globally, hoteliers have once again started giving priority to the direct channel - the most cost-effective and efficient distribution channel. They now realize that OTA sales come with a high price tag, drastically reducing their profitability. Moreover, encouraging direct bookings on your website helps build brand loyalty and boosts your conversion rates considerably.
If you have any queries or need any assistance in harnessing the full potential of ResAvenue’s direct booking engine, please contact us via the coordinates specified below in our signature. Best Regards, The ResAvenue Team |
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